
HSA: How To Become An Icon
How to create a character that (from now on) will ripple through every creative decision you ever make
Buy this course standalone, or as part of Holistic Songwriting Academy.
If you’re a fan of my Artists Series on YouTube, you’ll know how important it is for an artist to cultivate an Image. In the chaos that creative work can become, your Image is your guiding light. It’s your unique selling point. It makes you recognizable. It makes your work cohesive. It makes decisions for you. It helps you tell your story and express yourself. It allows you to break the rules of songwriting in ways nobody but you can. In “How To Become An Icon”, we take you through the process of creating your character and we show you what to do with it. Our alumni call it “mind-blowing”, “life-changing”. This is a course so radical in its mindset shift that you’ll keep coming back to it for years to come.
Your Instructor

Bestselling Author of the Addiction Formula, YouTube Sensation, Hit Songwriter, Successful Board Game Designer, Card Magician, Entrepreneur, and Sudoku solver: Friedemann loves a good puzzle, and he has dedicated his life to solving them. His favorite: figuring out the inner workings of songwriting.
Course Curriculum
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StartHSA Standard Only: Your Assignments
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StartNEW: Important Note
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StartThe Mystery List (13:15)
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StartCharacter & Image Worksheet
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StartThe Cardboard Cutout (9:25)
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StartCharacter Design (3:26)
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StartNEW: Your Image is fictional
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StartFinding Traits (3:18)
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StartThe Flaw (17:16)
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StartFinding Your Flaw: The Before-After Method (5:44)
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StartFinding Your Flaw: The Why Method (2:15)
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StartFinding Your Flaw: Shard Of Glass Method (4:18)
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StartFinding Your Flaw: Resources (1:03)
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StartNEW: The Perfect Flaw
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StartWhile you're here...
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StartRevealing Character (10:31)
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StartNEW: Seeing Your Cardboard Cutout
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StartNEW: More Questions
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StartChallenge the Medium (7:12)
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StartS is for Social (10:23)
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StartA is for Appearance (21:14)
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StartM is for Music (14:30)
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StartP is for Product (4:26)
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StartL is for Live (11:21)
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StartE is for Electronics (4:38)
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StartNEW: Create Your Image Sheet (10:10)
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StartWhat about__? (1:15)
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StartHave I done everything wrong so far? (1:45)
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StartJuggling multiple Images (2:08)
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StartBand, Duo and Team Images (8:16)
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StartWorking For Others (1:16)
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StartImage Problems (3:24)
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StartInvoluntary Images (5:15)
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StartPicking A Genre (4:03)
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StartHSA Standard Only: Handing In Your Assignments