HSA: How To Become An Icon

How to create a character that (from now on) will ripple through every creative decision you ever make

Buy this course standalone, or as part of Holistic Songwriting Academy.


If you’re a fan of my Artists Series on YouTube, you’ll know how important it is for an artist to cultivate an Image. In the chaos that creative work can become, your Image is your guiding light. It’s your unique selling point. It makes you recognizable. It makes your work cohesive. It makes decisions for you. It helps you tell your story and express yourself. It allows you to break the rules of songwriting in ways nobody but you can. In “How To Become An Icon”, we take you through the process of creating your character and we show you what to do with it. Our alumni call it “mind-blowing”, “life-changing”. This is a course so radical in its mindset shift that you’ll keep coming back to it for years to come.


Your Instructor


Friedemann Findeisen
Friedemann Findeisen

Bestselling Author of the Addiction Formula, YouTube Sensation, Successful Board Game Designer, Card Magician, Entrepreneur, Songwriter/Producer and Cat Lover: like his work, Friedemann is an enigma, a multilayered puzzle asking to be solved.


Course Curriculum


  Character & Image
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What's your refund policy?
We do not offer refunds if you bought this course with a credit (as part of HSA). If you bought this course with money, we offer a refund, but only if: - You haven't watched more than 30% of the course. - You have requested your refund within 30 days of purchase
How do I use my HSA credit?
1) Click on the button "Enroll for €XXX" at the top of the page. Don't worry, you won't immediately pay this amount. 2) To the right, below the thumbnail picture of the course, there's a small button (a link, really) called "Add Coupon Code". Click on that. 3) Copy/Paste the Coupon Code from your email. The course will now be free and you can finish enrolling.

Get started now!